Golden Terra Oil has once again proven its deep connection with Nigerian consumers by winning Campaign of the Year (Silver) at the 12th Advertisers Association of Nigeria (ADVAN) Awards.
The “Pour Pure Love” campaign, which celebrates the love and dedication of mothers in preparing meals, has become a household phrase across Nigeria. Beyond traditional advertising, the campaign has successfully created a strong emotional bond between the brand and its consumers, reinforcing Golden Terra Oil’s commitment to nourishing families.
A Campaign That Speaks to the Heart
At its core, the Pour Pure Love campaign recognizes the nurturing spirit of mothers, positioning Golden Terra Oil as an integral part of family mealtimes. The campaign’s impact was recognized at the 2025 ADVAN Awards, which celebrate brands that demonstrate creativity, consumer engagement, and meaningful impact.
Industry Leaders React to the Win
TGI Group’s Chief Marketing Officer, Probal Bhattacharya, expressed gratitude for the recognition:
“We are incredibly honored to receive this award. The ‘Pour Pure Love’ campaign is all about celebrating love, warmth, and care in every meal. This award is both a validation of our efforts and a motivation to continue creating meaningful connections with our consumers. We will keep finding new ways to engage, educate, and impact lives.”
Executive Director, TGI Group, Deepanjan Roy, emphasized the brand’s long-term vision:
“Golden Terra Oil has always been about more than just cooking; it’s about nourishing families and strengthening emotional bonds. This award reaffirms our belief that when a brand speaks to the heart, it creates lasting connections.”
With this recognition, Golden Terra Oil continues to solidify its place as a trusted household brand, committed to quality, love, and family nourishment.
Leave a Reply